{"title":"L’Oréal Professionnel","description":"\u003cp\u003e\u003cstrong\u003eConsidered haircare for beautiful everyday results.\u003c\/strong\u003e Explore L’Oréal Professionnel at Oh So Luxe, with salon-inspired formulas for caring for curls, colour-treated hair and lengths in need of a more nourishing routine. Discover selected Serie Expert shampoos and masks, carefully gathered into one easy-to-shop edit.\u003c\/p\u003e\u003ch2\u003eExplore L’Oréal Professionnel Haircare\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsolut Repair:\u003c\/strong\u003e Discover shampoo options for hair that needs a more cared-for, smoother-looking finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamino Color:\u003c\/strong\u003e Explore shampoos and masks designed with colour-treated hair in mind.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCurl Expression:\u003c\/strong\u003e Find shampoos and rich masks created for curly and textured haircare routines.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiss Unlimited:\u003c\/strong\u003e Discover smoothing hair masks as they become available in our range.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eBuild Your Haircare Routine\u003c\/h2\u003e\u003cp\u003eChoose a shampoo that suits your hair's needs, then follow with your preferred conditioner or hair mask, applying each product according to its instructions. If you use colour treatments, select formulas suited to coloured hair; for curls, consider rich, conditioning care without overloading your hair.\u003c\/p\u003e\u003ch2\u003eDiscover More Haircare\u003c\/h2\u003e\u003cp\u003eBrowse \u003ca href=\"\/collections\/shop-haircare-essentials\"\u003eall haircare\u003c\/a\u003e, explore our \u003ca href=\"\/collections\/shop-shampoos\"\u003eshampoo edit\u003c\/a\u003e, indulge in \u003ca href=\"\/collections\/shop-hair-masks\"\u003ehair masks\u003c\/a\u003e or \u003ca href=\"\/collections\/shop-by-hair-condition\"\u003eshop by hair concern\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"loreal-professionnel-serie-expert-vitamino-color-shampoo-1500ml","title":"L'Oréal Professionnel Serie Expert Vitamino Color Shampoo 1500ml","description":"\u003ch2\u003eL'Oréal Professionnel Serie Expert Vitamino Color Shampoo 1500ml helps protect and nourish coloured hair. Colour lasts up to 8 weeks.*\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003eThis shampoo gently removes impurities, leaving hair feeling soft and protected.\u003cbr\u003eColoured hair is up to 6* times more shiny and appears brighter and radiant.\u003cbr\u003eFormula enriched with resveratrol, a powerful anti-oxydant.\u003cbr\u003e*instrumental test shampoo + conditioner\u003c\/p\u003e\n\u003cp\u003ePlease Note Pump Not Included.\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55827010519417,"sku":"BDDF_SKUkA03Rv8kkWR9PX75","price":38.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/55666_55666b.webp?v=1758197711"},{"product_id":"loreal-professionnel-serie-expert-absolut-repair-shampoo-500ml","title":"L'Oréal Professionnel Serie Expert Absolut Repair Shampoo 500ml","description":"\u003ch2\u003eL'Oréal Professionnel Serie Expert Absolut Repair Shampoo 500ml offers the ultimate professional resurfacing experience for damaged and over processed hair. The resurfacing shampoo helps visibly resurface damaged hair resulting in up to 77%* less surface damage. The hair is manageable and up to 7X** shinier after the treatment routine including the Absolut Repair mask.\u003c\/h2\u003e\n\u003cp\u003eFor optimal results, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the mask and the 10-In-1 multi purpose leave in oil.\u003c\/p\u003e\n\u003cp\u003e*Shampoo+ Instant Resurfacing Masque after 5 applications\u003cbr\u003e**Shampoo + Resurfacing Golden Masque\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55827035095417,"sku":"BDDF_SKUtdFkOEwhCLN6vulN","price":37.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/55253_55253.jpg?v=1758198550"},{"product_id":"loreal-professionnel-serie-expert-curl-expression-intense-moisturizing-cleansing-cream-shampoo-500ml","title":"L'Oréal Professionnel Serie Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo 500ml","description":"\u003ch2\u003e\n\u003cspan\u003eCleanse your curls the pro way with L'Oréal Professionnel Serie Expert Curl Expression Intense Moisturizing Cleansing Cream Shampoo 500ml. Enriched with Glycerin, Urea H and Hibiscus seed extract. This shampoo gently cleanses curls while providing lightweight, long-lasting hydration with a generous and enveloping foaming texture. Developed with 4 international curl experts.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIt is highly concentrated with plant-based Glycerin, Urea H \u0026amp; Hibiscus Seed Extract.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGlycerin is a plant-based humectant that holds onto water for long-lasting hydration on the driest fibers.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eUrea H, naturally present in the skin, has a double action of retaining hydration and reinforcing the hydrolipid barrier.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eHibiscus seed, extracted from the heart of the hibiscus flower, is a super-rich natural source of amino acids and high-grade vitamins.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThis silicone-free jelly formula penetrates easily into hair for a natural feel, with a quick-foaming lightweight texture.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA memorable floral composition of star Jasmine, Orchid \u0026amp; Freesia on top, enveloped in a salon-like refreshing breeze with an overdose of precious cedarwoods.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eTo use: Once a week, cleanse your hair with this moisturising shampoo at the start of your routine to hydrate with no weighing down feeling, leaving hair ready for the mask and leave-in treatments.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eProfessional Tip: Use it if you do not have build-up residues in your hair.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThis is the go-to shampoo if you have fine open curls.\u003c\/span\u003e\n\u003c\/h2\u003e","brand":"Grace Beauty","offers":[{"title":"300ml","offer_id":55827213517177,"sku":"BDDF_SKUjNPzV2rDT8jnrod4","price":14.5,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":55827213549945,"sku":"BDDF_SKUYCCF7LXFOe3rnvzs","price":18.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/14664027-3675059718417331.jpg?v=1758201491"},{"product_id":"loreal-professionnel-curl-expression-clarifying-and-anti-build-up-shampoo-300ml","title":"L'Oréal Professionnel Curl Expression Clarifying and Anti-Build Up Shampoo 300ml","description":"\u003ch2\u003eL'Oréal Professionnel Curl Expression Clarifying and Anti-Build Up Shampoo 300ml is designed to deeply cleanse the hair and scalp, the L'Oréal Professionnel Curl Expression Clarifying and Anti-Build Up Shampoo works to wash away impurities, product residue and excess oil without stripping and drying out curls.\u003c\/h2\u003e\n\u003cp\u003eEnriched with a concentrated blend of glycerin, urea H and hibiscus seed extract, the high-performance formula instantly hydrates the hair, seeking to lock in essential moisture to enhance resilience and shine. The clarifying shampoo leaves hair feeling soft and nourished, while promoting a refreshed and replenished feel.\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55827361694073,"sku":"BDDF_SKUAnM67q0moCMx5kd4","price":14.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/images_21_d93e5a84-0d3d-4fce-aa8d-d8cfb8b94a81.jpg?v=1758203771"},{"product_id":"loreal-professional-serie-expert-absolut-repair-shampoo-1500ml","title":"L'Oréal Professional Serie Expert Absolut Repair Shampoo 1500ml","description":"\u003ch2\u003eL'Oréal Professional Serie Expert Absolut Repair Shampoo 1500ml offers the ultimate professional resurfacing experience for damaged and over processed hair. The resurfacing shampoo helps visibly resurface damaged hair resulting in up to 77%* less surface damage. The hair is mangeable and up to 7X** shinier after the treatment routine including the Absolut Repair mask.\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003eFor optimal results, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the mask and the 10-In-1 multi purpose leave in oil.\u003cbr\u003e*Shampoo+ Instant Resurfacing Masque after 5 applications\u003cbr\u003e**Shampoo + Resurfacing Golden Masque\u003c\/p\u003e\n\u003cp\u003ePlease Note Pump Not Included\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55827396591993,"sku":"BDDF_SKUyZ2XMLl8VtcM2PeT","price":47.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/55675_55675b.webp?v=1758204311"},{"product_id":"l-oreal-professionnel-serie-expert-absolut-repair-shampoo-for-dehydrated-hair-300ml","title":"L’Oréal Professionnel Serie Expert Absolut Repair Shampoo For Dehydrated Hair 300ml","description":"\u003ch2\u003e\u003cspan\u003eL’Oréal Professionnel Serie Expert Absolut Repair Shampoo For Dehydrated Hair 300ml offers the ultimate professional resurfacing experience for damaged and over processed hair. The resurfacing shampoo helps visibly resurface damaged hair resulting in up to 77%* less surface damage. The hair is mangeable and up to 7X** shinier after the treatment routine including the Absolut Repair mask.\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eFor optimal results, apply the three step Absolut Repair haircare routine including the cleansing and nourishing shampoo, the mask and the 10-In-1 multi purpose leave in oil.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e*Shampoo+ Instant Resurfacing Masque after 5 applications\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e**Shampoo + Resurfacing Golden Masque\u003c\/span\u003e\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55827454361977,"sku":"BDDF_SKU2AXne6AFoNd3X4NU","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/55645_55645a_2.jpg?v=1758205091"},{"product_id":"loreal-professionnel-serie-expert-vitamino-color-spectrum-shampoo-1500ml","title":"L'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo 1500ml","description":"\u003ch2\u003eL'Oréal Professionnel Serie Expert Vitamino Color Spectrum Shampoo 1500ml is the ultimate colour maintenance range that you need for the salon and want your clients to be using at home! The range is perfect for maintaining rich, vibrant colours, multi dimensional balayages, delicate blonde toners and more.\u003c\/h2\u003e\n\u003cp\u003eWith a captivating fragrance of sparkling citrus, rhubarb and amber.\u003c\/p\u003e\n\u003cp\u003eLock in your day 1 colour vibrancy for up to 100 days* with Vitamino Color Spectrum Professional Shampoo by L'Oréal Professionnel. Formulated with Ferulic Acid + Citric Acid, the system locks dyes in the hair fibre to protect all 5 of the colour dimensions**.\u003c\/p\u003e\n\u003cp\u003eThe ultra caring shampoo formula comes with a luxurious creamy texture that turns into a dense foam once lathered. It cleanses the fibre thoroughly for instantly nourished and stronger hair.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test after 49 washes using the full Vitamino Color Spectrum routine\u003cbr\u003e**Instrumental test after continued use of the full Vitamino Color Spectrum routine\u003c\/em\u003e\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55827766378873,"sku":"BDDF_SKUIxf9OWxB5WN47W2Q","price":47.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/LO-SE-SVS-E4326800_S_1aa28dc5-2110-4e8f-8abb-53f79b13e9f2.jpg?v=1758209230"},{"product_id":"l-oreal-professional-serie-expert-vitamino-color-mask-500ml","title":"L'Oréal Professionnel Serie Expert Vitamino Color Mask 500ml","description":"\u003cdiv style=\"color: #3f2a2f; line-height: 1.7; max-width: 720px;\"\u003e\n\n\u003cp style=\"font-size: 1.1rem; color: #5c3d45;\"\u003eColour protection, professionally done. The L'Oréal Professionnel Serie Expert Vitamino Color Mask is a salon-grade treatment that leaves colour-treated hair up to 6 times shinier, visibly brighter and beautifully radiant — while keeping each strand feeling soft, nourished and protected from fade.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ Why You'll Love It\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eIf you colour your hair, this mask is non-negotiable. Enriched with resveratrol — a powerful antioxidant — it shields hair from the environmental aggressors that cause colour to dull and fade, while deeply conditioning each strand for a finish that looks and feels freshly salon-treated. A generous 500ml means it goes the distance.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 20px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e✦ Key Features \u0026amp; Ingredients\u003c\/h3\u003e\n\u003cul style=\"font-size: 1.05rem; color: #4a2a33; list-style: none; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eResveratrol\u003c\/strong\u003e — a powerful antioxidant that protects colour from environmental damage and fade\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eUp to 6x shinier hair*\u003c\/strong\u003e — colour appears brighter, more vibrant and radiant\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eDeep conditioning formula\u003c\/strong\u003e — leaves hair feeling soft, smooth and protected\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eSpecifically designed for colour-treated hair\u003c\/strong\u003e — helps to extend the life of your colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003e500ml salon size\u003c\/strong\u003e — a generous amount for long-lasting use\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eL'Oréal Professionnel expertise\u003c\/strong\u003e — trusted by colourists worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"font-size: 0.9rem; color: #7a5c3a;\"\u003e*Instrumental test after application of Shampoo + Mask.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ How to Use\u003c\/h2\u003e\n\u003col style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\n\u003cli\u003eAfter shampooing, apply generously to wet hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eWork through with fingers or a wide-tooth comb to ensure even coverage.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e3–5 minutes\u003c\/strong\u003e to allow the formula to deeply condition.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water and style as usual.\u003c\/li\u003e\n\u003cli\u003eUse once or twice a week to maintain colour vibrancy and hair health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 20px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e✦ Frequently Asked Questions\u003c\/h3\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eIs this suitable for all types of colour-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes — whether your hair is permanently coloured, highlighted, balayaged or toned, the Vitamino Color Mask is formulated to protect and enhance all types of colour-treated hair.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eWill it help prevent colour fade?\u003c\/strong\u003e\u003cbr\u003eAbsolutely. The resveratrol antioxidant complex helps to shield hair from the environmental factors that cause colour to dull and fade, keeping your shade looking fresher for longer.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eCan I use this on non-colour-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes — while it's specifically formulated for colour-treated hair, the deeply conditioning formula will benefit any hair type that needs softness, shine and protection.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eOnce or twice a week is ideal for maintaining colour vibrancy and keeping hair in optimal condition. Use more frequently if your hair is particularly dry or damaged.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eDo you offer free delivery?\u003c\/strong\u003e\u003cbr\u003eWe offer free standard UK delivery on all orders over £50.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ Ready to Indulge?\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eAdd the L'Oréal Professionnel Vitamino Color Mask to your basket and give your colour-treated hair the professional care it deserves. \u003cem\u003eScent. Sophistication. Surrender.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eExplore more from our haircare edit: \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color: #7a5c3a;\"\u003eHaircare Essentials\u003c\/a\u003e | \u003ca href=\"\/collections\/all-haircare\" style=\"color: #7a5c3a;\"\u003eAll Haircare\u003c\/a\u003e | \u003ca href=\"\/collections\/beauty-brands-a-z\" style=\"color: #7a5c3a;\"\u003eBeauty Brands A–Z\u003c\/a\u003e | \u003ca href=\"\/collections\/shop-bath-beauty-makeup\" style=\"color: #7a5c3a;\"\u003eBath, Beauty \u0026amp; Makeup\u003c\/a\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55828547862905,"sku":"BDDF_SKUDqqBBSOBzsWXCz5B","price":35.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/55668_55668a_2.jpg?v=1780445937"},{"product_id":"l-oreal-professional-serie-expert-curl-expression-rich-mask-500ml","title":"L'Oréal Professionnel Serie Expert Curl Expression Rich Mask 500ml","description":"\u003cdiv style=\"color: #3f2a2f; line-height: 1.7; max-width: 720px;\"\u003e\n\n\u003cp style=\"font-size: 1.1rem; color: #5c3d45;\"\u003eCurl care, the professional way. The L'Oréal Professionnel Serie Expert Curl Expression Rich Mask intensively hydrates and pre-detangles curls and coils, leaving hair two times more hydrated, instantly shinier and beautifully defined — with a luxurious, buttery feel that your curls will absolutely love.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ Why You'll Love It\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eFormulated with salon-grade expertise, this rich mask wraps every curl and coil in a soft, melting formula that delivers deep moisture exactly where it's needed. It tames frizz, eases detangling and restores a healthy, luminous shine — giving you that fresh-from-the-salon finish at home.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 20px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e✦ Key Features \u0026amp; Ingredients\u003c\/h3\u003e\n\u003cul style=\"font-size: 1.05rem; color: #4a2a33; list-style: none; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eGlycerin 3%\u003c\/strong\u003e — draws moisture deep into the hair shaft for lasting hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eUrea H\u003c\/strong\u003e — helps to soften and condition even the most stubborn curls and coils\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eHibiscus Seed\u003c\/strong\u003e — nourishes and supports curl definition and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eRich buttery formula\u003c\/strong\u003e — envelops curls for intense, even hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003ePre-detangling action\u003c\/strong\u003e — makes combing and styling significantly easier\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003e2x more hydrated hair\u003c\/strong\u003e — instantly shinier, softer and more defined curls\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003e500ml\u003c\/strong\u003e — a generous salon-size for long-lasting use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ How to Use\u003c\/h2\u003e\n\u003col style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\n\u003cli\u003eAfter shampooing, apply generously to wet hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eWork through curls and coils with your fingers or a wide-tooth comb to detangle.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e3–5 minutes\u003c\/strong\u003e to allow the formula to deeply penetrate.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water and style as usual.\u003c\/li\u003e\n\u003cli\u003eUse once or twice a week as part of your curl care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 20px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e✦ Frequently Asked Questions\u003c\/h3\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eIs this suitable for all curl types?\u003c\/strong\u003e\u003cbr\u003eYes — the Curl Expression Rich Mask is designed for curly, coily and wavy hair types. It works particularly well for drier, more porous curl patterns that need intensive moisture.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eCan I use this as a leave-in treatment?\u003c\/strong\u003e\u003cbr\u003eThis mask is a rinse-out treatment. For best results, leave on for 3–5 minutes before rinsing. For a deeper treatment, apply under a shower cap for up to 15 minutes.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eWill it weigh my curls down?\u003c\/strong\u003e\u003cbr\u003eDespite its rich texture, the formula is designed to melt into the hair rather than sit on top of it. Apply from mid-lengths to ends and avoid the roots to keep curls bouncy and defined.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eOnce or twice a week is ideal for most curl types. If your hair is particularly dry or damaged, you can use it more frequently until moisture levels are restored.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eDo you offer free delivery?\u003c\/strong\u003e\u003cbr\u003eWe offer free standard UK delivery on all orders over £50.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ Ready to Indulge?\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eAdd the L'Oréal Professionnel Curl Expression Rich Mask to your basket and give your curls the professional-grade hydration they deserve. \u003cem\u003eScent. Sophistication. Surrender.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eExplore more from our haircare edit: \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color: #7a5c3a;\"\u003eHaircare Essentials\u003c\/a\u003e | \u003ca href=\"\/collections\/all-haircare\" style=\"color: #7a5c3a;\"\u003eAll Haircare\u003c\/a\u003e | \u003ca href=\"\/collections\/beauty-brands-a-z\" style=\"color: #7a5c3a;\"\u003eBeauty Brands A–Z\u003c\/a\u003e | \u003ca href=\"\/collections\/shop-bath-beauty-makeup\" style=\"color: #7a5c3a;\"\u003eBath, Beauty \u0026amp; Makeup\u003c\/a\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55828716945785,"sku":"BDDF_SKUcm0Gp2VdK7pqnMFF","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/55706_55706_1.jpg?v=1758221889"}],"url":"https:\/\/www.ohsoluxe.co.uk\/collections\/loreal-professionnel.oembed","provider":"Oh So Luxe","version":"1.0","type":"link"}