{"product_id":"color-wow-insta-wow-advanced-dry-shampoo","title":"Color Wow Insta-Wow Advanced Dry Shampoo","description":"\u003cdiv style=\"background:#fdf0f3; border-left:4px solid #e8a0b0; padding:20px 24px; border-radius:6px; margin-bottom:28px;\"\u003e\n\u003ch3 style=\"color:#3f2a2f; font-size:1.05em; margin-top:0; margin-bottom:14px;\"\u003eAt a Glance\u003c\/h3\u003e\n\u003cul style=\"list-style:none; padding:0; margin:0; color:#1a1a1a; line-height:1.9;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e Advanced dry shampoo powered by proprietary Active Cleansing Technology\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e Dissolves oil into micro-droplets — ultra-fine starches absorb without added weight\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e No white residue\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e Suitable for all hair types and colours\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e Deodorising blend with a crisp floral scent for long-lasting freshness\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e Available in 60ml (travel) and 200ml (full size)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cp style=\"color:#1a1a1a; font-family:inherit; font-size:1em; line-height:1.8; margin-bottom:20px;\"\u003eNot all dry shampoos are created equal. Where many leave a chalky residue or flatten the hair with starchy build-up, Color Wow's Insta-Wow takes a more considered approach — using proprietary Active Cleansing Technology to actually dissolve oil into micro-droplets before ultra-fine starches absorb it. The result is hair that feels genuinely refreshed rather than simply masked.\u003c\/p\u003e\u003cp style=\"color:#1a1a1a; font-family:inherit; font-size:1em; line-height:1.8; margin-bottom:20px;\"\u003eSuitable for all hair types and colours, the formula adds no weight and leaves no white cast — two of the most common complaints with conventional dry shampoos. A deodorising blend imparts a crisp floral scent that keeps hair smelling fresh between washes, while the overall effect is cleaner-feeling hair for longer.\u003c\/p\u003e\u003cp style=\"color:#1a1a1a; font-family:inherit; font-size:1em; line-height:1.8; margin-bottom:28px;\"\u003eAvailable in a 60ml size ideal for travel or gym bags, and a 200ml full-size option for everyday use at home. Explore the full \u003ca href=\"\/collections\/shop-color-wow-haircare\" style=\"color:#c4607a;\"\u003eColor Wow haircare range\u003c\/a\u003e or browse our edit of \u003ca href=\"\/collections\/shop-luxury-haircare-luxury-beauty-brands-uk\" style=\"color:#c4607a;\"\u003eluxury haircare\u003c\/a\u003e at Oh So Luxe.\u003c\/p\u003e\u003cdiv style=\"background:#fdf0f3; border-left:4px solid #e8a0b0; padding:20px 24px; border-radius:6px; margin-bottom:28px;\"\u003e\n\u003ch3 style=\"color:#3f2a2f; font-size:1.05em; margin-top:0; margin-bottom:14px;\"\u003eHow It Works\u003c\/h3\u003e\n\u003cul style=\"list-style:none; padding:0; margin:0; color:#1a1a1a; line-height:1.9;\"\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eActive Cleansing Technology\u003c\/strong\u003e — Color Wow's proprietary system that dissolves oil into micro-droplets for genuine cleansing rather than simple absorption\u003c\/li\u003e\n\u003cli style=\"margin-bottom:8px;\"\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eUltra-fine starches\u003c\/strong\u003e — absorb the dissolved oil without adding weight or leaving residue\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eDeodorising blend\u003c\/strong\u003e — a crisp floral scent for long-lasting freshness between washes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003ch3 style=\"color:#1a1a1a; font-size:1.05em; margin-bottom:12px;\"\u003eHow To Use\u003c\/h3\u003e\u003cp style=\"color:#1a1a1a; font-family:inherit; font-size:1em; line-height:1.8; margin-bottom:10px;\"\u003eShake well before use. Hold the can approximately 20–30cm from the hair and spray directly onto the roots or oily areas. Allow a moment to settle, then work through with fingertips or a brush to distribute evenly and remove any excess.\u003c\/p\u003e\u003cp style=\"color:#1a1a1a; font-family:inherit; font-size:1em; line-height:1.8; margin-bottom:28px;\"\u003eSuitable for all hair types and colours. Use between washes to extend the life of your style and keep hair feeling fresh.\u003c\/p\u003e\u003cdiv style=\"background:#fdf0f3; border-left:4px solid #e8a0b0; padding:20px 24px; border-radius:6px; margin-bottom:28px;\"\u003e\n\u003ch3 style=\"color:#3f2a2f; font-size:1.05em; margin-top:0; margin-bottom:14px;\"\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cp style=\"color:#c4607a; font-weight:600; margin-bottom:4px;\"\u003eWill this leave a white cast on dark hair?\u003c\/p\u003e\n\u003cp style=\"color:#1a1a1a; line-height:1.8; margin-bottom:16px;\"\u003eNo — the formula is designed to work on all hair colours without leaving white residue. The Active Cleansing Technology dissolves oil before the ultra-fine starches absorb it, which helps avoid the chalky build-up associated with many conventional dry shampoos.\u003c\/p\u003e\n\u003cp style=\"color:#c4607a; font-weight:600; margin-bottom:4px;\"\u003eWhich size should I choose?\u003c\/p\u003e\n\u003cp style=\"color:#1a1a1a; line-height:1.8; margin-bottom:16px;\"\u003eThe 60ml is ideal for travel, gym bags or keeping in a handbag for on-the-go touch-ups. The 200ml is the full-size option for everyday home use.\u003c\/p\u003e\n\u003cp style=\"color:#c4607a; font-weight:600; margin-bottom:4px;\"\u003eCan I use this on colour-treated hair?\u003c\/p\u003e\n\u003cp style=\"color:#1a1a1a; line-height:1.8; margin-bottom:0;\"\u003eYes — the formula is suitable for all hair types and colours, including colour-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003cp style=\"color:#1a1a1a; font-family:inherit; font-size:1em; line-height:1.8;\"\u003eDiscover the full \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color:#c4607a;\"\u003ehaircare collection\u003c\/a\u003e and \u003ca href=\"\/collections\/all-haircare\" style=\"color:#c4607a;\"\u003eall haircare\u003c\/a\u003e at Oh So Luxe, or explore our \u003ca href=\"\/collections\/shop-bath-beauty-makeup\" style=\"color:#c4607a;\"\u003ebeauty edit\u003c\/a\u003e — with free standard UK delivery on all orders over £50.\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"60ml","offer_id":64239723610489,"sku":"BDDF_SKUrcUk1B94AjXMV0v4","price":14.9,"currency_code":"GBP","in_stock":true},{"title":"200ml","offer_id":64239723643257,"sku":"BDDF_SKUosBuX4Z9UnK59vo6","price":26.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/Color_Wow_Insta-Wow_Advanced_Dry_Shampoo_60ml.png?v=1787250242","url":"https:\/\/www.ohsoluxe.co.uk\/products\/color-wow-insta-wow-advanced-dry-shampoo","provider":"Oh So Luxe UK","version":"1.0","type":"link"}