{"product_id":"color-wow-raise-the-root-thicken-lift-spray-150ml","title":"Color Wow Raise the Root Thicken + Lift Spray 150ml","description":"\u003cdiv style=\"background:#fdf0f3;border-left:4px solid #e8a0b0;padding:16px 20px;margin-bottom:24px;border-radius:4px\"\u003e\n\u003cp style=\"color:#4a2a33;margin:0 0 10px 0\"\u003e\u003cstrong style=\"color:#3f2a2f\"\u003eAt a Glance\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:0 0 6px 0\"\u003e\u003cspan style=\"color:#c4607a\"\u003e✧\u003c\/span\u003e Root-lifting volumising spray for fine, flat or limp hair\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:0 0 6px 0\"\u003e\u003cspan style=\"color:#c4607a\"\u003e✧\u003c\/span\u003e Three lightweight elastimers — flexible, reworkable hold with no stiffness or stickiness\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:0 0 6px 0\"\u003e\u003cspan style=\"color:#c4607a\"\u003e✧\u003c\/span\u003e Thickening resins build structure around each strand for genuine volume, not just the illusion of it\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:0 0 6px 0\"\u003e\u003cspan style=\"color:#c4607a\"\u003e✧\u003c\/span\u003e UV filters and heat protection built in — shields hair during blow-drying\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:0 0 6px 0\"\u003e\u003cspan style=\"color:#c4607a\"\u003e✧\u003c\/span\u003e 150ml\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:0\"\u003e✧ \u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £50\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"color:#4a2a33\"\u003eFine hair has a particular problem with volume products — most of them deliver lift for about an hour before the weight of the product itself pulls everything flat again. The \u003cstrong\u003eColor Wow Raise the Root Thicken + Lift Spray\u003c\/strong\u003e approaches this differently. Rather than coating the hair in heavy polymers, it uses three lightweight \u003cem\u003eelastimers\u003c\/em\u003e that give the hair structure without adding weight — so the volume you create at the root with your blow dryer actually stays there. The hold is flexible and reworkable too, which means you can run your fingers through it, re-style mid-day, and it won’t turn stiff or leave any residue.\u003c\/p\u003e\n\n\u003cp style=\"color:#4a2a33\"\u003eThe thickening resins are what make this genuinely effective rather than just temporarily impressive. They form a supportive structure around each individual strand, building real body from the inside out rather than just puffing the surface. Spray it onto damp or dry hair at the roots, hit it with the blow dryer while lifting at the root, and the difference is immediate — and it lasts. UV filters and heat protection are built into the formula, so you’re not adding a separate step. For fine hair that’s tried everything, this is the one that tends to stick.\u003c\/p\u003e\n\n\u003ch3 style=\"color:#3f2a2f\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp style=\"color:#4a2a33\"\u003eSpray 2–3 pumps onto damp or dry hair, concentrating at the roots. Style as desired, then blow-dry while lifting at the root for maximum volume. The elastimers allow re-styling throughout the day without losing shape.\u003c\/p\u003e\n\n\u003cp style=\"color:#4a2a33\"\u003eExplore the full \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color:#c4607a\"\u003ehaircare collection\u003c\/a\u003e at Oh So Luxe, or discover more from \u003ca href=\"\/collections\/shop-bath-beauty-makeup\" style=\"color:#c4607a\"\u003ebath, beauty \u0026amp; makeup\u003c\/a\u003e.\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":64368518726009,"sku":"BDDF_SKUACXt5GioL3rJM8YL","price":23.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/ColorWowRaisetheRootThicken_LiftSpray150ml.jpg?v=1787765277","url":"https:\/\/www.ohsoluxe.co.uk\/products\/color-wow-raise-the-root-thicken-lift-spray-150ml","provider":"Oh So Luxe UK","version":"1.0","type":"link"}