{"product_id":"iconic-london-triple-threat-mascara-9ml-black","title":"ICONIC London Triple Threat Mascara Black 9ml","description":"\u003cdiv style=\"background:#fdf0f3;border-left:4px solid #e8a0b0;padding:16px 18px;margin-bottom:20px;color:#4a2a33;\"\u003e\n\u003ch3 style=\"color:#3f2a2f;margin-top:0;\"\u003eAt a Glance\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eEffect:\u003c\/strong\u003e Visible length, lift and volume in one mascara.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eShade \u0026amp; size:\u003c\/strong\u003e Black, 9ml.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eBrush:\u003c\/strong\u003e Slim wand with dense bristles for root-to-tip definition and separation.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eFormula:\u003c\/strong\u003e Richly pigmented and lightweight, with buildable coverage.\u003c\/p\u003e\n\u003cp style=\"margin-bottom:0;\"\u003e\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eBeauty credentials:\u003c\/strong\u003e Vegan and cruelty-free.\u003c\/p\u003e\n\u003c\/div\u003e\u003ch2 style=\"color:#3f2a2f;\"\u003eOne Mascara, Three Ways to Make an Impact\u003c\/h2\u003e\u003cp\u003eLonger-looking lashes, a lifted finish and fuller-looking volume: \u003cstrong\u003eICONIC London Triple Threat Mascara Black 9ml\u003c\/strong\u003e brings all three together in an ultra-black, weightless formula. It is the finishing touch that makes a simple makeup look feel polished, or adds fluttery definition alongside a more dramatic eye.\u003c\/p\u003e\u003cp\u003eThe slim brush gives you control close to the roots, while densely packed bristles separate and coat the lashes evenly. Start with a defined everyday finish, then build extra layers when you want more impact without a heavy feel.\u003c\/p\u003e\u003ch2 style=\"color:#3f2a2f;\"\u003eLength, Lift and Volume\u003c\/h2\u003e\u003cp\u003eTriple Threat is designed to lengthen, lift and volumise in one coat, helping lashes look more noticeable from root to tip. The deep-black colour creates a fuller-looking lash line, while the separating brush keeps the finish defined rather than simply adding bulk.\u003c\/p\u003e\u003cp\u003eFor a softer look, sweep through once and focus on separation. For evening, build the outer lashes to create a more fanned-out effect.\u003c\/p\u003e\u003ch2 style=\"color:#3f2a2f;\"\u003eA Slim Brush That Reaches the Roots\u003c\/h2\u003e\u003cp\u003eThe easy-to-handle wand helps you work close to the lash line and catch shorter lashes with greater control. Dense bristles distribute the formula evenly as you sweep upwards, bringing definition through the lengths and tips.\u003c\/p\u003e\u003ch2 style=\"color:#3f2a2f;\"\u003eLightweight Colour, Designed to Stay Put\u003c\/h2\u003e\u003cp\u003eICONIC London describes the formula as smudge-free, transfer-proof and clump-free, with wear designed to last through the day and into the evening. Its lightweight feel makes it a useful choice when you want noticeable lashes without a weighed-down finish.\u003c\/p\u003e\u003cp\u003eThe formula is vegan and the brand identifies the mascara as cruelty-free. Smudge resistance should not be confused with a waterproof claim.\u003c\/p\u003e\u003ch2 style=\"color:#3f2a2f;\"\u003eHow to Apply\u003c\/h2\u003e\u003col\u003e\n\u003cli\u003eStart with clean lashes. If using an eyelash curler, curl before applying mascara.\u003c\/li\u003e\n\u003cli\u003ePlace the slim brush at the roots and gently wiggle in a zigzag motion to coat and separate.\u003c\/li\u003e\n\u003cli\u003eSweep upwards through the lengths to the tips, working across the lash line.\u003c\/li\u003e\n\u003cli\u003eAdd light layers to build your preferred volume and definition. Use a controlled touch on lower lashes.\u003c\/li\u003e\n\u003cli\u003eRemove gently with an eye-makeup remover suitable for your routine, rather than rubbing or pulling at the lashes.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eKeep the tube tightly closed, avoid pumping the wand and do not share mascara. Follow the period-after-opening symbol on the packaging and stop use if irritation occurs.\u003c\/p\u003e\u003ch2 style=\"color:#3f2a2f;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWhat does Triple Threat Mascara do?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIt combines visible length, lift and volume, with a slim separating brush and an intensely black formula for a defined, fluttery lash look.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhich shade and size is this?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis listing is for Black in a 9ml tube.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCan I build it up for a more dramatic finish?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes. Apply light additional layers to build volume and definition, focusing on the outer lashes if you prefer a fanned-out effect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it vegan and cruelty-free?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYes. ICONIC London identifies Triple Threat Mascara as vegan and cruelty-free.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs it smudge-proof or waterproof?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe brand describes it as smudge-free and transfer-proof. It is not presented here as a waterproof mascara.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDoes it make lashes grow?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo growth claim is made. The length, lift and volume are makeup effects while the mascara is worn.\u003c\/p\u003e\u003ch2 style=\"color:#3f2a2f;\"\u003eContinue Shopping\u003c\/h2\u003e\u003cp\u003eExplore more \u003ca href=\"\/collections\/shop-mascara\"\u003emascaras\u003c\/a\u003e, complete your look with \u003ca href=\"\/collections\/shop-all-eye-makeup\"\u003eeye makeup\u003c\/a\u003e or discover our wider \u003ca href=\"\/collections\/shop-makeup\"\u003emakeup collection\u003c\/a\u003e.\u003c\/p\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":65130397991289,"sku":"BDDF_SKUhrGy7rgkWwFuez6f","price":22.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/ICONICLondonTripleThreatMascara9ml-Black.jpg?v=1794356980","url":"https:\/\/www.ohsoluxe.co.uk\/products\/iconic-london-triple-threat-mascara-9ml-black","provider":"Oh So Luxe","version":"1.0","type":"link"}