{"product_id":"l-oreal-professional-serie-expert-curl-expression-rich-mask-500ml","title":"L'Oréal Professionnel Serie Expert Curl Expression Rich Mask 500ml","description":"\u003cdiv style=\"color: #3f2a2f; line-height: 1.7; max-width: 720px;\"\u003e\n\n\u003cp style=\"font-size: 1.1rem; color: #5c3d45;\"\u003eCurl care, the professional way. The L'Oréal Professionnel Serie Expert Curl Expression Rich Mask intensively hydrates and pre-detangles curls and coils, leaving hair two times more hydrated, instantly shinier and beautifully defined — with a luxurious, buttery feel that your curls will absolutely love.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ Why You'll Love It\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eFormulated with salon-grade expertise, this rich mask wraps every curl and coil in a soft, melting formula that delivers deep moisture exactly where it's needed. It tames frizz, eases detangling and restores a healthy, luminous shine — giving you that fresh-from-the-salon finish at home.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 20px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e✦ Key Features \u0026amp; Ingredients\u003c\/h3\u003e\n\u003cul style=\"font-size: 1.05rem; color: #4a2a33; list-style: none; padding: 0;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eGlycerin 3%\u003c\/strong\u003e — draws moisture deep into the hair shaft for lasting hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eUrea H\u003c\/strong\u003e — helps to soften and condition even the most stubborn curls and coils\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eHibiscus Seed\u003c\/strong\u003e — nourishes and supports curl definition and elasticity\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eRich buttery formula\u003c\/strong\u003e — envelops curls for intense, even hydration\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003ePre-detangling action\u003c\/strong\u003e — makes combing and styling significantly easier\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003e2x more hydrated hair\u003c\/strong\u003e — instantly shinier, softer and more defined curls\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003e500ml\u003c\/strong\u003e — a generous salon-size for long-lasting use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ How to Use\u003c\/h2\u003e\n\u003col style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\n\u003cli\u003eAfter shampooing, apply generously to wet hair from mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eWork through curls and coils with your fingers or a wide-tooth comb to detangle.\u003c\/li\u003e\n\u003cli\u003eLeave on for \u003cstrong\u003e3–5 minutes\u003c\/strong\u003e to allow the formula to deeply penetrate.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with lukewarm water and style as usual.\u003c\/li\u003e\n\u003cli\u003eUse once or twice a week as part of your curl care routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 20px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e✦ Frequently Asked Questions\u003c\/h3\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eIs this suitable for all curl types?\u003c\/strong\u003e\u003cbr\u003eYes — the Curl Expression Rich Mask is designed for curly, coily and wavy hair types. It works particularly well for drier, more porous curl patterns that need intensive moisture.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eCan I use this as a leave-in treatment?\u003c\/strong\u003e\u003cbr\u003eThis mask is a rinse-out treatment. For best results, leave on for 3–5 minutes before rinsing. For a deeper treatment, apply under a shower cap for up to 15 minutes.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eWill it weigh my curls down?\u003c\/strong\u003e\u003cbr\u003eDespite its rich texture, the formula is designed to melt into the hair rather than sit on top of it. Apply from mid-lengths to ends and avoid the roots to keep curls bouncy and defined.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eHow often should I use it?\u003c\/strong\u003e\u003cbr\u003eOnce or twice a week is ideal for most curl types. If your hair is particularly dry or damaged, you can use it more frequently until moisture levels are restored.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eDo you offer free delivery?\u003c\/strong\u003e\u003cbr\u003eWe offer free standard UK delivery on all orders over £50.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003e✦ Ready to Indulge?\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eAdd the L'Oréal Professionnel Curl Expression Rich Mask to your basket and give your curls the professional-grade hydration they deserve. \u003cem\u003eScent. Sophistication. Surrender.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eExplore more from our haircare edit: \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color: #7a5c3a;\"\u003eHaircare Essentials\u003c\/a\u003e | \u003ca href=\"\/collections\/all-haircare\" style=\"color: #7a5c3a;\"\u003eAll Haircare\u003c\/a\u003e | \u003ca href=\"\/collections\/beauty-brands-a-z\" style=\"color: #7a5c3a;\"\u003eBeauty Brands A–Z\u003c\/a\u003e | \u003ca href=\"\/collections\/shop-bath-beauty-makeup\" style=\"color: #7a5c3a;\"\u003eBath, Beauty \u0026amp; Makeup\u003c\/a\u003e\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55828716945785,"sku":"BDDF_SKUcm0Gp2VdK7pqnMFF","price":36.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/55706_55706_1.jpg?v=1758221889","url":"https:\/\/www.ohsoluxe.co.uk\/products\/l-oreal-professional-serie-expert-curl-expression-rich-mask-500ml","provider":"Oh So Luxe UK","version":"1.0","type":"link"}