{"product_id":"lancome-advanced-genifique-youth-activating-concentrate-100ml","title":"Lancôme Advanced Génifique Youth Activating Concentrate 100ml","description":"\u003cdiv style=\"background:#fdf0f3;border-left:4px solid #e8a0b0;padding:14px 16px;margin-bottom:24px;border-radius:4px\"\u003e\n\u003cp style=\"font-weight:700;font-size:16px;color:#3f2a2f;margin:0 0 10px\"\u003eAt a Glance\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eSkin concern\u003c\/strong\u003e — Dullness, uneven texture, loss of radiance and firmness, visible ageing\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eHero ingredients\u003c\/strong\u003e — 7 Probiotics + Prebiotic Fractions, Bifidus Extract, Hyaluronic Acid\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eSkin type\u003c\/strong\u003e — All skin types, including sensitive\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eBest for\u003c\/strong\u003e — Daily anti-ageing serum step, microbiome support, barrier strengthening\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eSize\u003c\/strong\u003e — 100ml\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eUse\u003c\/strong\u003e — Morning and\/or evening, after cleansing, before moisturiser\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eBy\u003c\/strong\u003e — Lancôme\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;margin:10px 0 0\"\u003e✧ \u003cstrong\u003eFree UK delivery\u003c\/strong\u003e on orders over £50\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp\u003eLancôme Advanced Génifique is the brand’s best-selling serum worldwide and one of the most consistently recommended anti-ageing serums in mainstream luxury skincare. If you want a single daily serum that addresses radiance, texture and early firmness loss without requiring a complex layered routine, this is the product the Génifique range was built around. The formula is centred on Lancôme’s Bifidus Extract — the signature Génifique ingredient — combined with 7 probiotics and prebiotic fractions that work with the skin’s microbiome to support barrier strength and resilience. It is lightweight, fast-absorbing, and formulated for all skin types including sensitive. Dermatologist-tested.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#3f2a2f\"\u003eKey Ingredients\u003c\/h2\u003e\n\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eBifidus Extract\u003c\/strong\u003e — Lancôme’s proprietary signature ingredient across the Génifique range. A probiotic-derived extract associated with supporting the skin’s microbiome and barrier function for a more radiant and resilient complexion.\u003c\/p\u003e\n\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003e7 Probiotics + Prebiotic Fractions\u003c\/strong\u003e — A broader probiotic and prebiotic complex that reinforces the skin barrier and supports the skin’s natural microbiome balance. A stronger microbiome is associated with healthier-looking, more resilient skin.\u003c\/p\u003e\n\n\u003cp style=\"color:#4a2a33;margin:4px 0\"\u003e✧ \u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e — Draws and retains moisture in the skin for immediate plumping and smoothing of fine lines and surface texture.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#3f2a2f\"\u003eHow to Use\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003eApply morning and\/or evening to clean, dry skin.\u003c\/li\u003e\n\u003cli\u003eDispense 3–5 drops into the palm and warm between fingertips.\u003c\/li\u003e\n\u003cli\u003ePress gently onto face, neck and décolleté.\u003c\/li\u003e\n\u003cli\u003eFollow with your usual moisturiser or eye cream.\u003c\/li\u003e\n\u003cli\u003eIn the morning, finish with SPF as the final step.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch2 style=\"color:#3f2a2f\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is the difference between Advanced Génifique and Génifique Ultimate?\u003c\/strong\u003e\u003cbr\u003e\nAdvanced Génifique is the original and best-selling serum in the Génifique range — a lightweight daily concentrate focused on radiance, texture and barrier support. Génifique Ultimate is the more advanced iteration, targeting a broader range of visible ageing concerns simultaneously. Advanced Génifique is the starting point for most people; the Ultimate is the step up for those wanting more intensive multi-concern coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs this suitable for sensitive skin?\u003c\/strong\u003e\u003cbr\u003e\nYes — Advanced Génifique is dermatologist-tested and formulated for all skin types including sensitive. If your skin is particularly reactive, start with once-daily use and build from there.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow long does 100ml last?\u003c\/strong\u003e\u003cbr\u003e\nUsing 3–5 drops twice daily, 100ml typically lasts around 3–4 months — making it significantly more economical per use than buying smaller sizes repeatedly. It is the most practical format for anyone using Génifique as a consistent daily step.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhere does this sit in a skincare routine?\u003c\/strong\u003e\u003cbr\u003e\nAfter cleansing and toning (if used), before moisturiser. SPF is the final step in the morning after moisturiser. The serum works both morning and evening.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat is your delivery policy?\u003c\/strong\u003e\u003cbr\u003e\nWe offer free standard UK delivery on all orders over £50.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#3f2a2f\"\u003eContinue Shopping\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003ca href=\"\/collections\/shop-all-skincare\"\u003efull skincare collection\u003c\/a\u003e, browse \u003ca href=\"\/collections\/all-face-skincare\"\u003eface skincare\u003c\/a\u003e, discover more \u003ca href=\"\/collections\/beauty-brands-a-z\"\u003ebeauty brands\u003c\/a\u003e or shop \u003ca href=\"\/collections\/shop-bath-beauty-makeup\"\u003ebath, beauty and makeup\u003c\/a\u003e at Oh So Luxe.\u003c\/p\u003e","brand":"Lancôme","offers":[{"title":"Default Title","offer_id":64508991930745,"sku":"G125849","price":121.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/Lanc_me_Advanced_G_nifique_Youth_Activating_Concentrate_100ml.jpg?v=1789237660","url":"https:\/\/www.ohsoluxe.co.uk\/products\/lancome-advanced-genifique-youth-activating-concentrate-100ml","provider":"Oh So Luxe","version":"1.0","type":"link"}