{"product_id":"philip-kingsley-elasticizer-deep-conditioning-treatment","title":"Philip Kingsley Elasticizer Deep-Conditioning Treatment","description":"\u003cdiv style=\"background:#fdf0f3;border-left:4px solid #e8a0b0;padding:18px 22px;border-radius:6px;margin-bottom:28px;\"\u003e\u003cp style=\"color:#4a2a33;font-size:15px;line-height:1.7;margin:0;\"\u003e\u003cstrong\u003ePhilip Kingsley Elasticizer\u003c\/strong\u003e is the original cult pre-shampoo treatment — a deep-conditioning formula that has been restoring damaged, over-processed and fragile hair since the 1970s. Beloved by hairdressers, trichologists and hair obsessives worldwide, it delivers a rush of moisture inside the hair cuticle, rebuilding elasticity, softness and strength from the very first use. Available in 75ml and 150ml. \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color:#c4607a;\"\u003eExplore all haircare →\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\n\n\u003ch2 style=\"color:#3f2a2f;font-size:18px;border-bottom:2px solid #e8a0b0;padding-bottom:8px;\"\u003eAbout Philip Kingsley Elasticizer\u003c\/h2\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003ePhilip Kingsley is one of the world's most respected names in hair science. The Elasticizer was originally created for Audrey Hepburn — a bespoke treatment to restore her hair after years of styling and processing. It has since become one of the most iconic hair treatments ever made, and for good reason: it works.\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003eUsed before shampooing, the Elasticizer penetrates deep into the hair cuticle to deliver intense moisture, restoring the hair's natural elasticity and flexibility. The result is hair that feels silkier, stronger and more manageable — with visible results from the very first application that build with continued use. The formula also provides UV protection even after rinsing, helping to prolong the life of colour treatments.\u003c\/p\u003e\n\u003cul style=\"color:#4a2a33;line-height:1.9;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003ePre-shampoo deep conditioning treatment\u003c\/strong\u003e — the original cult formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eRestores elasticity, moisture and manageability\u003c\/strong\u003e in damaged hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eAdds silkiness, suppleness, bounce and strength\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eUV protection\u003c\/strong\u003e that continues even after washing — helps preserve colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eVisible results from one application\u003c\/strong\u003e, building with continued use\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eAvailable in 75ml and 150ml\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e Enjoy \u003cstrong\u003efree UK delivery on all orders over £50\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003eBrowse our full \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color:#c4607a;\"\u003ehaircare essentials\u003c\/a\u003e collection, explore \u003ca href=\"\/collections\/all-haircare\" style=\"color:#c4607a;\"\u003eall haircare\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/beauty-brands-a-z\" style=\"color:#c4607a;\"\u003ebeauty brands A–Z\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2 style=\"color:#3f2a2f;font-size:18px;border-bottom:2px solid #e8a0b0;padding-bottom:8px;\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003eBefore shampooing, thoroughly wet hair and apply the Elasticizer in sections. Work into hair with fingertips. Cover with a shower cap and leave for at least 20 minutes — preferably 60 minutes or more for maximum benefit. Rinse well, then follow with your Philip Kingsley shampoo and conditioner. Finer hair textures should double-shampoo to ensure all product is removed. For best results, use at least once a week.\u003c\/p\u003e\n\u003cul style=\"color:#4a2a33;line-height:1.9;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eOvernight treatment:\u003c\/strong\u003e apply, cover with a shower cap and leave on overnight for an enhanced result\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003ePre-gym:\u003c\/strong\u003e apply before your workout and shampoo out post-gym\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eStyling cream:\u003c\/strong\u003e use on natural tightly coiled hair as a styling cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"color:#3f2a2f;font-size:18px;border-bottom:2px solid #e8a0b0;padding-bottom:8px;\"\u003eWho It's For\u003c\/h2\u003e\n\u003cul style=\"color:#4a2a33;line-height:1.9;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eDamaged or over-processed hair\u003c\/strong\u003e — the Elasticizer was designed for exactly this\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eColour-treated hair\u003c\/strong\u003e — UV protection helps preserve colour vibrancy between salon visits\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eDry, brittle or fragile hair\u003c\/strong\u003e — restores flexibility and reduces breakage\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eAll hair types\u003c\/strong\u003e — including fine hair (double-shampoo to remove fully)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eNatural and coily hair\u003c\/strong\u003e — can be used as a styling cream on tightly coiled textures\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"color:#3f2a2f;font-size:18px;border-bottom:2px solid #e8a0b0;padding-bottom:8px;\"\u003eWhich Size?\u003c\/h2\u003e\n\u003cul style=\"color:#4a2a33;line-height:1.9;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003e75ml\u003c\/strong\u003e — ideal for trying the Elasticizer for the first time, or for travel\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003e150ml\u003c\/strong\u003e — the better value option for regular weekly use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2 style=\"color:#3f2a2f;font-size:18px;border-bottom:2px solid #e8a0b0;padding-bottom:8px;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003e\u003cstrong\u003eIs the Elasticizer a conditioner or a mask?\u003c\/strong\u003e\u003cbr\u003eNeither — it's a pre-shampoo treatment, which means it's applied before you shampoo rather than after. This allows it to penetrate the hair cuticle more deeply than a standard conditioner.\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003e\u003cstrong\u003eHow long should I leave it on?\u003c\/strong\u003e\u003cbr\u003eAt least 20 minutes, but the longer the better. Philip Kingsley recommends 60 minutes or more for maximum benefit, and it can be left on overnight under a shower cap.\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003e\u003cstrong\u003eIs it suitable for fine hair?\u003c\/strong\u003e\u003cbr\u003eYes — but fine hair should double-shampoo after use to ensure all product is fully removed and hair doesn't feel weighed down.\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003e\u003cstrong\u003eWill it help with colour-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes — the formula provides UV protection even after rinsing, which helps prolong the life of colour treatments and reduce fading.\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003e\u003cstrong\u003eDo you offer free UK delivery?\u003c\/strong\u003e\u003cbr\u003eYes — \u003cstrong\u003efree standard UK delivery on all orders over £50\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp style=\"color:#4a2a33;line-height:1.7;\"\u003e\u003cstrong\u003eI have a question — can I get help?\u003c\/strong\u003e\u003cbr\u003eOf course. Oh So Luxe is a small, owner-run UK boutique and you'll always hear back from a real person, quickly.\u003c\/p\u003e\n\n\u003cdiv style=\"background:#fdf0f3;border-left:4px solid #e8a0b0;padding:18px 22px;border-radius:6px;margin-top:28px;\"\u003e\n\u003cp style=\"color:#3f2a2f;font-size:15px;line-height:1.7;margin:0;\"\u003eCreated for Audrey Hepburn. Trusted by trichologists. Used by anyone who takes their hair seriously. The Philip Kingsley Elasticizer is not a trend — it's a classic. With \u003cstrong\u003efree UK delivery over £50\u003c\/strong\u003e and a team that truly cares, shopping at Oh So Luxe is as indulgent as the pieces themselves. \u003cem\u003eScent. Sophistication. Surrender.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"color:#3f2a2f;font-size:18px;border-bottom:2px solid #e8a0b0;padding-bottom:8px;margin-top:28px;\"\u003eYou May Also Like\u003c\/h2\u003e\n\u003cul style=\"color:#4a2a33;line-height:1.9;padding-left:20px;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color:#c4607a;\"\u003eHaircare Essentials\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003ca href=\"\/collections\/all-haircare\" style=\"color:#c4607a;\"\u003eAll Haircare\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003ca href=\"\/collections\/beauty-brands-a-z\" style=\"color:#c4607a;\"\u003eBeauty Brands A–Z\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color:#c4607a;\"\u003e✧\u003c\/span\u003e \u003ca href=\"\/collections\/shop-bath-beauty-makeup\" style=\"color:#c4607a;\"\u003eBath, Beauty \u0026amp; Makeup\u003c\/a\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Grace Beauty","offers":[{"title":"75ml","offer_id":64213899379065,"sku":"BDDF_SKUaHLIIBByrak4WRX8","price":19.9,"currency_code":"GBP","in_stock":true},{"title":"150ml","offer_id":64213899411833,"sku":"BDDF_SKUKvjXznMkKaAOVLsd","price":39.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/Philip_Kingsley_Elasticizer_Deep-Conditioning_Treatment_150ml.jpg?v=1786631574","url":"https:\/\/www.ohsoluxe.co.uk\/products\/philip-kingsley-elasticizer-deep-conditioning-treatment","provider":"Oh So Luxe UK","version":"1.0","type":"link"}