{"product_id":"shirley-of-hollywood-open-bust-balcony-bra-purple-1","title":"Shirley of Hollywood Open Bust Balcony Bra Purple","description":"\u003cdiv style=\"color: #3f2a2f; line-height: 1.7; max-width: 720px;\"\u003e\n\n\u003cp style=\"font-size: 1.1rem; color: #5c3d45; margin-bottom: 35px;\"\u003eThis embroidered open bust balcony bra is designed for uninhibited intimacy, featuring beautifully scalloped lace cups that frame and expose whilst delivering confident underwire support. Exclusively at Oh So Luxe, the Shirley of Hollywood design in rich purple is your invitation to feel irresistible in the bedroom.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eWhy You'll Feel Irresistible in This Shirley of Hollywood Open Bust Balcony Bra Purple\u003c\/h2\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; margin-bottom: 30px; border-left: 3px solid #7a5c3a;\"\u003e\n\u003ch3 style=\"color: #3f2a2f; margin-top: 0;\"\u003e✦ Key Features \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eScalloped Embroidered Cups\u003c\/strong\u003e — Beautifully detailed lace with elegant scalloped edges for a provocative, refined finish.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eOpen Bust Design\u003c\/strong\u003e — Designed to expose and tease, leaving breasts freely accessible for intimate moments.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eUnderwire Support\u003c\/strong\u003e — Lifting and uplifting construction for comfort and confidence without coverage.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eAdjustable Straps \u0026amp; Back\u003c\/strong\u003e — Full adjustability for a customised fit tailored to your body and desires.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003ePremium Nylon \u0026amp; Spandex Blend\u003c\/strong\u003e — Luxurious 84% nylon with 16% spandex for stretch, durability and sensual feel against skin.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eAvailable in Multiple Colours\u003c\/strong\u003e — Beyond stunning purple, find this style in black, red, pink and white to match your mood.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eFree UK Delivery\u003c\/strong\u003e — Free UK delivery on orders over £50.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eDiscreet Packaging\u003c\/strong\u003e — Discreet packaging as standard on every order.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eHow to Style This Piece for Maximum Confidence\u003c\/h2\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 20px;\"\u003eThis open cup bra is pure bedroom indulgence. Wear it alone for uninhibited exposure during intimate moments, or layer it under sheer robes and negligées for tantalising glimpses of the design beneath. The scalloped embroidered detail looks breathtaking against bare skin, making it ideal for photographs, private moments, or when you want your partner to feel the irresistible allure of your confidence.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 20px;\"\u003ePair this \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/shop-erotic-lingerie\"\u003eerotic bra\u003c\/a\u003e with \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/shop-crotchless-knickers\"\u003ecrotchless knickers\u003c\/a\u003e or a matching slip for a cohesive, provocative set. The purple hue works beautifully with darker tones or as a bold statement on its own. Consider pairing with \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/shop-sexy-robes\"\u003esexy robes\u003c\/a\u003e in complementary shades for layered sensuality.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 30px;\"\u003eOwning your erotic confidence means choosing pieces that make you feel utterly irresistible. The Shirley of Hollywood open bust design is unapologetically designed for the bedroom, and we're here to help you find your perfect fit. Our owner-run UK customer service team genuinely cares about your experience — reach out with any sizing questions, styling ideas, or simply to celebrate your new purchase with us at Oh So Luxe.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eSizing, Fit \u0026amp; Care Tips\u003c\/h2\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 20px;\"\u003eThis open bust balcony bra is available in standard sizes and plus sizes, ensuring everyone can experience this stunning design. The adjustable shoulder straps and back closure allow you to tailor the fit precisely to your body, providing both support and the freedom you need for intimate wear.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 30px;\"\u003eHand wash in cool water with mild detergent to preserve the delicate embroidered detail and maintain the elasticity of the spandex blend. Avoid bleach and tumble drying. Air dry flat or hanging to keep the scalloped edges perfect and the fabric supple.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; margin-bottom: 30px; border-left: 3px solid #7a5c3a;\"\u003e\n\u003ch3 style=\"color: #3f2a2f; margin-top: 0;\"\u003e✦ Your Questions Answered\u003c\/h3\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: What exactly is an open bust balcony bra?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 18px;\"\u003eA: An open bust balcony bra features cups that support and lift from beneath while leaving the breasts completely exposed above. The balcony design frames and enhances, whilst the open bust detail is designed purely for intimate moments and erotic confidence.\u003c\/p\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: Will this bra provide enough support if I wear it outside the bedroom?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 18px;\"\u003eA: This is designed exclusively for bedroom wear and intimate encounters. The open bust design means breasts are exposed, making it unsuitable for everyday, office or public wear.\u003c\/p\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: How should I measure myself to find my perfect size?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 18px;\"\u003eA: Measure snugly around your ribcage directly under your bust for your band size, and around the fullest part of your bust for your cup size. The adjustable straps and back closure on this style allow fine-tuning once you have it on. If you're unsure, our owner-run customer service team is genuinely happy to help — contact us with your measurements and we'll guide you to your ideal fit.\u003c\/p\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: Is the embroidered detail delicate?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 18px;\"\u003eA: The scalloped embroidery is beautifully detailed, which is why we recommend hand washing in cool water with mild detergent. Avoid bleach and tumble drying to preserve the intricate design and the elasticity of the nylon and spandex blend.\u003c\/p\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: How will my order be packaged and delivered?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 0;\"\u003eA: Your order arrives in discreet packaging as standard. We offer free UK delivery on orders over £50.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Shirley of Hollywood","offers":[{"title":"32 \/ Purple","offer_id":55434065707385,"sku":"SOH331PURPLE32","price":48.99,"currency_code":"GBP","in_stock":true},{"title":"34 \/ Purple","offer_id":55434065740153,"sku":"SOH331PURPLE34","price":48.99,"currency_code":"GBP","in_stock":true},{"title":"36 \/ Purple","offer_id":55434065772921,"sku":"SOH331PURPLE36","price":48.99,"currency_code":"GBP","in_stock":true},{"title":"38 \/ Purple","offer_id":55434065805689,"sku":"SOH331PURPLE38","price":48.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/SOH_331_Purple_1_557da83a-c2da-45c1-8f50-f98eaf8bbc56.jpg?v=1763681411","url":"https:\/\/www.ohsoluxe.co.uk\/products\/shirley-of-hollywood-open-bust-balcony-bra-purple-1","provider":"Oh So Luxe UK","version":"1.0","type":"link"}