{"product_id":"shirley-of-hollywood-shelf-bra-red-2","title":"Shirley of Hollywood Red Scalloped Shelf Bra","description":"\u003cdiv style=\"color: #3f2a2f; line-height: 1.7; max-width: 720px;\"\u003e\n\n\u003cp style=\"font-size: 1.1rem; color: #5c3d45; margin-bottom: 35px;\"\u003eA scalloped open cup shelf bra designed for uninhibited intimacy — this Shirley of Hollywood piece combines delicate embroidered detailing with bold, exposed architecture that leaves nothing to imagination. Beautifully crafted to showcase and celebrate your body during intimate moments, with underwire support that holds you exactly where you want to be.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eWhy You'll Feel Irresistible in This Shirley of Hollywood Shelf Bra\u003c\/h2\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; margin-bottom: 30px; border-left: 3px solid #7a5c3a;\"\u003e\n\u003ch3 style=\"color: #3f2a2f; margin-top: 0;\"\u003e✦ Key Features \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"list-style: none; padding: 0; margin: 0;\"\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eScalloped Embroidered Design\u003c\/strong\u003e — Delicate scalloped detailing and embroidery add sensual sophistication to the open cup silhouette.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eUnderwire Support\u003c\/strong\u003e — Engineered underwire construction lifts and shapes, ensuring confidence and comfort during intimate encounters.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eAdjustable Shoulder Straps\u003c\/strong\u003e — Fully adjustable straps and back closure allow you to customise the fit perfectly for your body.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eOpen Cup Design\u003c\/strong\u003e — Provocative open cup architecture leaves breasts exposed and accessible, designed entirely for the bedroom.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003ePure Nylon Construction\u003c\/strong\u003e — 100% nylon fabric ensures a smooth, luxurious feel against skin while maintaining durability.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eFree UK Delivery\u003c\/strong\u003e — Free UK delivery on orders over £50.\u003c\/li\u003e\n\u003cli style=\"padding: 8px 0 8px 25px; position: relative;\"\u003e\n\u003cspan style=\"color: #7a5c3a; position: absolute; left: 0;\"\u003e✧\u003c\/span\u003e\u003cstrong\u003eDiscreet Packaging\u003c\/strong\u003e — Discreet packaging as standard on every order.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eHow to Style This Piece for Maximum Confidence\u003c\/h2\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 20px;\"\u003eThis bra is designed as a starring piece for bedroom encounters — pair it with \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/shop-crotchless-open-crotch-knickers-panties\"\u003ecrotchless knickers\u003c\/a\u003e in matching red or choose contrasting \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/shop-erotic-lingerie\"\u003eerotic lingerie\u003c\/a\u003e for a bolder moment. The open cup design is unapologetically sensual — it begs to be seen, touched, and celebrated during intimate moments.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 20px;\"\u003eLayer it under a silky \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/shop-sexy-robes\"\u003esexy robe\u003c\/a\u003e for a teasing reveal, or wear it solo as your sole focus when confidence is all you need. The scalloped embroidery adds a touch of refined eroticism, proving that provocative lingerie can be both beautiful and boldly erotic. Consider exploring our full \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/shop-lingerie\"\u003eall lingerie\u003c\/a\u003e collection for coordinating pieces that celebrate your sensuality.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 30px;\"\u003eWhat makes this piece special is how it honours your body and your right to feel absolutely irresistible — without apology. At Oh So Luxe, we believe every woman deserves lingerie that makes her feel powerful and desired during intimate moments. Our owner-run customer service team is genuinely happy to help you find your perfect fit or answer any questions about styling this cupless design. Discover why thousands choose \u003ca style=\"color: #7a5c3a;\" href=\"https:\/\/www.ohsoluxe.co.uk\/collections\/lingerie-brands\"\u003elingerie brands\u003c\/a\u003e like Shirley of Hollywood exclusively at Oh So Luxe.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eSizing, Fit \u0026amp; Care Tips\u003c\/h2\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 20px;\"\u003eThis bra is available in a carefully curated range of sizes to ensure a comfortable, supportive fit. The adjustable shoulder straps allow you to dial in your perfect fit, whilst the underwire provides consistent lift and shape throughout intimate wear. For questions about sizing, our UK customer service team is here to help — we're owner-run and genuinely passionate about getting you sorted.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33; margin-bottom: 30px;\"\u003eThe 100% nylon fabric should be hand-washed in cool water and air-dried to preserve the delicate embroidered scalloping and elasticity of the design. Avoid tumble drying and harsh detergents, which can damage the underwire and embroidery. Store flat or on a lingerie hanger to maintain the shape of the cups.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f; margin-bottom: 12px;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; margin-bottom: 30px; border-left: 3px solid #7a5c3a;\"\u003e\n\u003ch3 style=\"color: #3f2a2f; margin-top: 0;\"\u003e✦ Your Questions Answered\u003c\/h3\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: What makes the scalloped design on this shelf bra special?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 18px;\"\u003eA: The delicate scalloped embroidery adds a layer of refined sensuality to the open cup silhouette. It's not just erotic — it's beautiful. The scalloped edge frames the open bust area with elegance whilst maintaining the provocative, exposed design this piece is crafted for.\u003c\/p\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: How does the underwire support work in an open cup bra?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 18px;\"\u003eA: The underwire runs under the side and back of the bra, lifting and supporting your breasts whilst the open cups remain exposed and accessible. You get the benefit of uplifting support without coverage — perfect for intimate moments where the focus is purely on sensation and confidence.\u003c\/p\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: Is this bra designed for everyday wear or bedroom only?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 18px;\"\u003eA: This is designed exclusively for intimate encounters and the bedroom. The open cup design leaves your breasts fully exposed, making it erotic lingerie built for sexual confidence and sensual encounters — not everyday wear.\u003c\/p\u003e\n\n\u003cp style=\"color: #4a2a33; margin-bottom: 6px;\"\u003e\u003cstrong\u003eQ: How will my order be packaged and delivered?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"color: #4a2a33; margin-bottom: 0;\"\u003eA: Your order arrives in discreet packaging as standard. We offer free UK delivery on orders over £50, and our owner-run team ensures every delivery is handled with care and confidentiality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Shirley of Hollywood","offers":[{"title":"38 \/ Red","offer_id":55434029662585,"sku":"SOHX331RED38","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"40 \/ Red","offer_id":55434029695353,"sku":"SOHX331RED40","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"42 \/ Red","offer_id":55434029728121,"sku":"SOHX331RED42","price":29.99,"currency_code":"GBP","in_stock":false},{"title":"44 \/ Red","offer_id":55434029760889,"sku":"SOHX331RED44","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/x10_x622_x331_red_2_b9ac0341-699f-428b-97e7-ef30037c4f54.jpg?v=1763681363","url":"https:\/\/www.ohsoluxe.co.uk\/products\/shirley-of-hollywood-shelf-bra-red-2","provider":"Oh So Luxe UK","version":"1.0","type":"link"}