{"product_id":"sol-de-janeiro-brazilian-joia-shampoo-295ml","title":"Sol de Janeiro Brazilian Joia Shampoo 295ml","description":"\u003cdiv style=\"color: #3f2a2f; line-height: 1.7; max-width: 720px;\"\u003e\n\n\u003cp style=\"font-size: 1.1rem; color: #5c3d45;\"\u003eCopacabana hair starts in the shower. The \u003cstrong\u003eSol de Janeiro Brazilian Joia Shampoo 295ml\u003c\/strong\u003e is a strengthening, smoothing, and deeply nourishing shampoo that cleanses hair of impurities, excess oils, and pollutants — without stripping a single strand of moisture. Powered by SOL Seal Technology™, plant-based Keratin, and a blend of powerful Amazonian ingredients, it leaves hair visibly stronger, smoother, and beautifully shiny. Sulphate-free, paraben-free, and safe on colour-treated hair.\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003eWhy You'll Love This Shampoo\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eThe Brazilian Joia Shampoo is formulated for anyone who wants genuinely healthier-looking hair — without compromising on the wash experience. The creamy, rich lather engulfs hair in a caring cleanse that drives the clinically-proven strengthening benefits of SOL Seal Technology™ deep into each fibre. Frizz is tamed, split ends are minimised, and colour vibrancy is protected. And it smells absolutely incredible.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 24px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✦\u003c\/span\u003e Key Features \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul style=\"font-size: 1.05rem; color: #4a2a33; padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eSOL Seal Technology™\u003c\/strong\u003e — clinically-proven, patented formula that reinforces each hair fibre and repairs damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003ePlant-based Keratin micro-beads\u003c\/strong\u003e — fuse split ends and promote smoothness for visibly healthier hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eBrazil Nut Selenium\u003c\/strong\u003e — a powerful Amazonian ingredient that fights frizz and boosts shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eBuriti Fruit Oil\u003c\/strong\u003e — deeply nourishing Amazonian oil that adds vibrancy and strength\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eSulphate \u0026amp; paraben-free\u003c\/strong\u003e — a gentle cleanse that won't strip hair of its natural moisture\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eColour-safe\u003c\/strong\u003e — suitable for all hair types, textures, and colour-treated hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e \u003cstrong\u003eCheirosa '62 fragrance\u003c\/strong\u003e — the iconic pistachio, salted caramel, and vanilla scent that lingers beautifully in your hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003eKey Ingredients\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eSOL Seal Technology™ · Plant-Based Keratin · Brazil Nut Selenium · Buriti Fruit Oil · Cheirosa '62 Fragrance\u003c\/p\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003eHow to Use\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eApply a generous amount to wet hair and massage into a rich lather, working from roots to ends. Rinse thoroughly and repeat if desired. For best results, follow with the \u003cstrong\u003eBrazilian Joia Conditioner\u003c\/strong\u003e to maximise the smoothing and strengthening benefits of the SOL Seal Technology™ ritual.\u003c\/p\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 24px 0;\"\u003e\n\u003ch3 style=\"font-size: 1.2rem; color: #3f2a2f;\"\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✦\u003c\/span\u003e Application \u0026amp; Hair Tips\u003c\/h3\u003e\n\u003cul style=\"font-size: 1.05rem; color: #4a2a33; padding-left: 20px;\"\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e Apply to thoroughly wet hair for the richest lather and most even distribution\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e Massage into the scalp using circular motions to boost circulation and lift impurities\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e Rinse thoroughly before applying conditioner — residue can prevent the conditioner from absorbing properly\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e Always follow with the Brazilian Joia Conditioner for the full SOL Seal Technology™ ritual\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"color: #7a5c3a;\"\u003e✧\u003c\/span\u003e Safe for daily use — the sulphate-free formula is gentle enough for frequent washing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003cdiv style=\"background: #f7f4f0; padding: 25px; border-radius: 12px; border-left: 3px solid #7a5c3a; margin: 24px 0;\"\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eWhat is SOL Seal Technology™?\u003c\/strong\u003e\u003cbr\u003eIt's Sol de Janeiro's clinically-proven, patented hair technology that works to reinforce each hair fibre, repair damage, and seal the cuticle for visibly smoother, stronger, and glossier hair. It's the hero ingredient across the Brazilian Joia range.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eIs this suitable for colour-treated hair?\u003c\/strong\u003e\u003cbr\u003eYes — the sulphate-free formula is safe on colour-treated hair and helps protect vibrancy while strengthening and smoothing each strand.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eIs it suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eYes — the Brazilian Joia Shampoo is formulated for all hair types and textures, from fine and straight to thick, curly, or chemically treated hair.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eShould I use this with the Brazilian Joia Conditioner?\u003c\/strong\u003e\u003cbr\u003eAbsolutely — the shampoo and conditioner are designed to work together as a complete SOL Seal Technology™ ritual. Using both maximises the strengthening, smoothing, and frizz-fighting results.\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003e\u003cstrong\u003eDo you offer free UK delivery?\u003c\/strong\u003e\u003cbr\u003eYes — we offer free standard UK delivery on all orders over £50.\u003c\/p\u003e\n\n\u003c\/div\u003e\n\n\u003ch2 style=\"font-size: 1.5rem; color: #3f2a2f;\"\u003eReady to Indulge?\u003c\/h2\u003e\n\u003cp style=\"font-size: 1.05rem; color: #4a2a33;\"\u003eAdd the Sol de Janeiro Brazilian Joia Shampoo to your basket and give your hair the Amazonian treatment it deserves. \u003cem\u003eScent. Sophistication. Surrender.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp style=\"font-size: 1.05rem;\"\u003e\n\u003ca href=\"\/collections\/shop-sol-de-janeiro-body-and-hair-products\" style=\"color: #7a5c3a;\"\u003eExplore all Sol de Janeiro products →\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"\/collections\/all-haircare\" style=\"color: #7a5c3a;\"\u003eShop all Haircare →\u003c\/a\u003e\u003cbr\u003e\n\u003ca href=\"\/collections\/shop-haircare-essentials\" style=\"color: #7a5c3a;\"\u003eShop Haircare Essentials →\u003c\/a\u003e\n\u003c\/p\u003e\n\n\u003c\/div\u003e","brand":"Grace Beauty","offers":[{"title":"Default Title","offer_id":55826999443833,"sku":"BDDF_SKUhLcRi3EpPho9bAs7","price":22.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/6530\/5153\/files\/62664-sol-de-janeiro-brazilian-joia-strengthening-smoothing-shampoo-295-ml-20210125-141035-big-2x.jpg?v=1758197471","url":"https:\/\/www.ohsoluxe.co.uk\/products\/sol-de-janeiro-brazilian-joia-shampoo-295ml","provider":"Oh So Luxe UK","version":"1.0","type":"link"}