Discover Living Proof Shampoo & Haircare at Oh So Luxe
Born from MIT science and trusted by stylists worldwide, Living Proof has redefined what haircare can achieve. At Oh So Luxe, we stock a carefully selected range of Living Proof’s most loved products — centred around the iconic Perfect Hair Day (PhD) collection and the cult-favourite No Frizz line. Whether you’re looking for a Living Proof shampoo that genuinely delivers volume and cleanliness without stripping, a Living Proof dry shampoo that refreshes and revives between washes, or a leave-in conditioner that repairs and protects, every product in our collection is silicone-free, paraben-free and backed by real science. The results speak for themselves — healthier, fuller, frizz-free hair from a brand that never compromises on performance. Shop today with free UK delivery over £50.
Why Hair Lovers Choose Living Proof at Oh So Luxe
- The iconic Living Proof Perfect Hair Day (PhD) Shampoo & Conditioner — science-backed cleansing and conditioning for all hair types
- The bestselling PhD Dry Shampoo and Advanced Clean Dry Shampoo — genuine freshness and volume between washes
- No Frizz Humidity Shield Finishing Hairspray — long-lasting frizz protection even in UK weather
- Restore Repair Leave-In Conditioner — lightweight, reparative treatment for damaged or stressed hair
- Free UK delivery on all orders over £50
- Silicone-free, paraben-free and cruelty-free formulas — clean haircare that actually works
How to Choose Your Living Proof Products
If you’re new to the brand, the Living Proof Perfect Hair Day Shampoo and Conditioner is the perfect starting point — a universally flattering duo that leaves hair cleaner, fuller and more manageable with every wash. The PhD Dry Shampoo is a must-have for extending blowouts and adding instant freshness and volume between washes, while the Advanced Clean Dry Shampoo offers an even deeper clean for those who prefer a more thorough refresh.
For frizz-prone hair, the No Frizz Humidity Shield Finishing Hairspray is a game-changer — locking styles in place and blocking humidity for smooth, polished results that last. The Restore Repair Leave-In Conditioner is ideal for anyone with colour-treated, heat-damaged or dry hair, delivering lightweight repair without weighing strands down. Browse our full haircare essentials collection and all haircare for more inspiration, and explore our complete beauty brands A–Z and wider bath, beauty and makeup range.
Application & Care Tips
For best results with the Living Proof PhD Shampoo, apply to wet hair and massage thoroughly into the scalp before rinsing — the patented OFPMA molecule repels dirt and oil for a longer-lasting clean. Follow with the PhD Conditioner, focusing on mid-lengths and ends. For the dry shampoo, hold 20–25cm from the roots, spray and wait 30 seconds before massaging in and brushing through for natural-looking volume and freshness. The No Frizz Hairspray works best applied as a finishing layer over a completed style.
Frequently Asked Questions
Q: What makes Living Proof shampoo different from other brands?
A: Living Proof uses patented science — including the OFPMA molecule — to create formulas that don’t just clean hair but actively repel dirt, oil and odour for longer. The result is hair that stays cleaner, fresher and more manageable between washes.
Q: Is Living Proof dry shampoo good for fine hair?
A: Yes — the Living Proof PhD Dry Shampoo is particularly well-suited to fine hair, adding genuine volume and freshness without leaving a white residue or weighing strands down.
Q: Is Living Proof haircare suitable for colour-treated hair?
A: Absolutely — all Living Proof products are free from sulphates, silicones and parabens, making them safe and gentle for colour-treated, chemically processed and heat-styled hair.
Q: Do you offer free UK delivery on Living Proof products?
A: Yes! All orders over £50 qualify for free UK delivery.
Q: Are Living Proof products cruelty-free?
A: Yes — Living Proof is a cruelty-free brand with clean, vegan-friendly formulas across the range.
Ready to transform your hair? Shop the full Living Proof shampoo, dry shampoo and haircare collection at Oh So Luxe and enjoy free UK delivery on every order over £50. Science-backed hair, delivered to your door.