Some skincare products become legends. Liz Earle Cleanse & Polish is one of them — a cult British botanical cleanser so beloved that at its peak, one was sold every sixteen seconds. Founded in 1995 on the Isle of Wight by botanical beauty expert Liz Earle and skincare specialist Kim Buckland, the brand was built on a simple but radical idea: that skincare should be both naturally active and genuinely effective. Decades later, that philosophy still holds. Enjoy free UK delivery over £50 and discover why Liz Earle remains one of Britain's most trusted skincare names.
Why Women Love Liz Earle Skincare at Oh So Luxe
Liz Earle skincare occupies a rare and enviable position in the beauty world — it is simultaneously a cult favourite, a dermatologist-recommended staple, and a genuinely accessible luxury. The brand's Naturally Active philosophy means every formula is built around plant-based ingredients that are proven to work: botanical extracts, essential oils, and skin-loving actives chosen for their efficacy rather than their marketing appeal.
What makes Liz Earle different is the integrity of its formulations. There are no shortcuts, no filler ingredients dressed up in clever packaging. Just thoughtfully crafted, botanically rich skincare that respects the skin's natural balance and delivers results you can see. Browse our full skincare collection, face skincare edit, and beauty brands A–Z for more expert-led beauty.
- Naturally Active formulas — plant-based ingredients chosen for proven efficacy, not trend
- British botanical heritage — founded on the Isle of Wight in 1995 with a mission to do skincare differently
- Cult status, earned — the Cleanse & Polish Hot Cloth Cleanser remains one of the most awarded cleansers in British beauty history
- Suitable for all skin types — including sensitive, dry, combination, and mature skin
- Trusted by professionals — recommended by facialists, dermatologists, and beauty editors for over 25 years
We're an owner-run boutique and always happy to help you find the right Liz Earle product for your skin — just get in touch.
How to Use the Liz Earle Cleanse & Polish Hot Cloth Cleanser
The Liz Earle Cleanse & Polish Hot Cloth Cleanser is not just a cleanser — it is a ritual. And once you've tried it, you'll understand why it has inspired such fierce loyalty for nearly thirty years. Here's how to get the most from it:
- Step 1: Apply a generous amount to dry or damp skin using your fingertips, massaging in circular motions to dissolve makeup, SPF, and impurities.
- Step 2: Soak the muslin cloth in warm water, wring out, and press gently over the face to open pores and soften skin.
- Step 3: Use the cloth to remove the cleanser with gentle circular movements — this light exfoliation is what gives the Cleanse & Polish its signature glow.
- Step 4: Rinse the cloth, repeat if needed, then follow with your toner, serum, and moisturiser.
Use morning and evening for best results. The warm cloth method gently exfoliates, boosts circulation, and leaves skin visibly brighter and smoother with consistent use. Pair with products from our face skincare edit to complete your routine.
Liz Earle Key Ingredients — The Naturally Active Difference
- Eucalyptus: Naturally antibacterial and clarifying — helps keep pores clear and skin balanced.
- Cocoa butter: Rich and deeply nourishing — softens and conditions the skin during cleansing.
- Rosemary: A natural antioxidant that helps protect the skin from environmental stressors.
- Chamomile: Soothing and anti-inflammatory — calms redness and sensitivity.
- Hops: Naturally toning and skin-conditioning — a lesser-known botanical with impressive skin benefits.
Frequently Asked Questions
What is the Liz Earle Cleanse & Polish Hot Cloth Cleanser?
The Liz Earle Cleanse & Polish is a cult British botanical cleanser that combines the cleansing power of a cream cleanser with the gentle exfoliation of a hot muslin cloth. It removes makeup, SPF, and impurities while simultaneously brightening and smoothing the skin — leaving a visible glow that has made it one of the most awarded and beloved cleansers in British beauty history. The 200ml size comes with a muslin cloth included.
Is Liz Earle Cleanse & Polish suitable for sensitive skin?
Yes — the Liz Earle Cleanse & Polish is formulated to be gentle enough for sensitive skin while still delivering effective cleansing and light exfoliation. Its naturally active botanical ingredients, including chamomile and cocoa butter, are chosen for their soothing and skin-conditioning properties. If you have very reactive skin, we recommend patch testing first — and our team is always happy to advise.
Can I use Liz Earle Cleanse & Polish to remove makeup?
Absolutely — the Cleanse & Polish Hot Cloth Cleanser is designed to remove all makeup, including eye makeup and long-wear foundation, as well as SPF and daily impurities. The warm muslin cloth method lifts everything away gently and thoroughly, leaving no residue and no tight, stripped feeling. Many customers use it as their sole evening cleanser.
What skin types is Liz Earle skincare suitable for?
Liz Earle skincare is formulated for all skin types — dry, oily, combination, sensitive, and mature. The Naturally Active philosophy means formulas are balanced and botanically rich without being harsh or stripping. The Cleanse & Polish in particular is beloved by women of all ages and skin types, from teenagers to those with mature skin seeking a gentle but effective daily cleanser.
How often should I use the Liz Earle Cleanse & Polish?
The Cleanse & Polish can be used twice daily — morning and evening — as your primary cleanser. For those with very sensitive or reactive skin, once daily in the evening is a good starting point. The muslin cloth provides gentle daily exfoliation, so there is no need for a separate exfoliator when using this consistently. Follow with a toner and moisturiser for best results.
Naturally Active. Visibly Beautiful.
Liz Earle built her brand on the belief that the best skincare is honest skincare — botanically rich, scientifically sound, and designed to make real women's skin look and feel its best. Discover our growing edit of Liz Earle skincare at Oh So Luxe, explore our full skincare collection, face skincare, and beauty brands A–Z — and enjoy free UK delivery over £50 on qualifying orders. Your skin will thank you.