Gucci Bloom Intense Eau de Parfum 100ml

Gucci Bloom Intense (2023) is a floral Eau de Parfum from Alberto Morillas, distinct from both the 2017 original Bloom and the earlier 2018 Bloom Intense flanker. Note: there are two Gucci fragrances named Bloom Intense — this is the 2023 release, identifiable by its black celestial-printed bottle and red Toile de Jouy Herbarium box. The 2023 composition moves the Bloom line in a noticeably different direction: the base here is patchouli, crystal moss and coconut rather than the rose and orris of Ambrosia di Fiori, giving this a warmer, earthier and more tropical character than the earlier Bloom flankers. The top is brighter and more fruited than any previous Bloom release, with pear, ginger and mandarin alongside the house’s signature orange blossom absolute.

The Scent

The opening is the most immediately distinctive feature of this flanker — pear and mandarin orange alongside ginger give a bright, fruited introduction that is fresher and more energetic than the white floral openings of the earlier Bloom releases. Orange blossom absolute anchors the top to the Bloom line’s signature accord. The heart is the most complex of any Bloom release: tuberose, night-blooming jasmine and jasmine sambac are three distinct jasmine-adjacent white florals that each contribute differently. Night-blooming jasmine (Cestrum nocturnum) has an intense, heady and slightly animalic quality associated with tropical evening air, distinct from the honeyed, waxy character of jasmine sambac — the two together create a layered, rich floral heart with more depth than a single jasmine source. The base departs significantly from the Bloom line’s rose-and-orris tradition: patchouli adds an earthy, slightly dark warmth; crystal moss accord (a modern synthetic replacement for restricted natural oakmoss) contributes a cool, damp, mineral depth; and coconut adds a creamy, milky warmth that softens both and bridges back up to the jasmine heart.

The Bottle & Packaging

The 2023 Bloom Intense bottle departs from the blush and burgundy tones of earlier Bloom releases — the flacon is black with a celestial print (star and moon motifs), giving it a darker, more nocturnal aesthetic consistent with the night-blooming jasmine note at the heart. The outer box is red Toile de Jouy Herbarium, a botanical illustration-patterned design that references Gucci’s ongoing use of the Herbarium motif across their accessories and beauty lines. Both the bottle and box are distinctively giftable.

Questions Customers Ask

Is this the same as the original Gucci Bloom Intense?
No — there are two Gucci fragrances named Bloom Intense. The first was launched in 2018 as a flanker of the original 2017 Bloom, with a composition built around tuberose, jasmine and Rangoon creeper. This is the 2023 Bloom Intense, a separate release with a different note pyramid (pear and ginger top, dual jasmine heart, patchouli and coconut base) and a distinct black celestial bottle. If you are looking for the 2018 version, the bottle is white; this black bottle version is the 2023 release.

How does this compare to Gucci Bloom Ambrosia di Fiori Intense?
Ambrosia di Fiori Intense (2019) has a warmer, more powdery character anchored by Damascena rose and orris root at the base — velvety and classic in register. The 2023 Bloom Intense is warmer in a different direction: earthier (patchouli), slightly mossy (crystal moss) and tropical-creamy (coconut), with a brighter, more fruited top. Ambrosia di Fiori Intense is the more traditionally elegant of the two; the 2023 Bloom Intense is more modern and textural.

What is crystal moss accord?
Crystal moss accord is a synthetic fragrance material designed to evoke the cool, damp, earthy quality of natural moss — specifically oakmoss, which is heavily restricted under IFRA (International Fragrance Association) guidelines due to allergenic compounds. Modern perfumers use synthetic moss accords to achieve a similar effect without the regulatory limitations. In this base it adds a cool, slightly mineral depth that contrasts with the warmth of the patchouli and coconut.

What is the delivery policy?
We offer free standard UK delivery on all orders over £50.

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