Sol de Janeiro Brazilian Bum Bum Cream 75ml

The Brazilian Bum Bum Cream is Sol de Janeiro's bestselling product and one of the most commercially successful body creams of the past decade — a caffeine-rich, fast-absorbing emulsion that firms, smooths and adds a luminous mica glow, scented with the house's signature Cheirosa '62 fragrance of pistachio and salted caramel. The 75ml is the same formula as the full 240ml in a size designed for travel, gym bags, hand luggage and gifting — airline-compliant at under 100ml and a practical entry point for customers trying the product for the first time before committing to the larger size.

Key Ingredients

Guaraná Extract — guaraná (Paullinia cupana) is a caffeine-rich Amazonian plant. Caffeine in topical application is used for its ability to stimulate circulation and reduce the appearance of water retention, contributing to the temporary firming and tightening effect the cream is known for.

Cupuaçu Butter — derived from the seeds of the cupuaçu fruit, a relative of cacao native to the Amazon basin. Cupuaçu butter is a dense emollient with a high fatty acid content; it absorbs well and leaves skin noticeably smooth and soft without a heavy or greasy finish.

Açaí Oil & Coconut Oil — both are antioxidant-rich oils that support skin hydration and barrier function. Açaí oil in particular has a high concentration of oleic and palmitic fatty acids alongside anthocyanins — the antioxidant pigments that give açaí berries their dark colour.

Mica — a mineral-derived ingredient that gives the cream its signature luminous finish on skin. The mica particles catch light to produce the sun-kissed glow effect immediately on application.

Cheirosa '62 Fragrance — Sol de Janeiro's signature scent accord, combining pistachio and salted caramel. It's the olfactory identity of the brand and the note most customers associate with the Bum Bum Cream specifically.

How to Use

Apply a generous amount to the buttocks, hips, thighs and any areas requiring firming and hydration. Massage in using clockwise circular motions, starting from the bum and working outward. The formula absorbs quickly — apply to slightly damp skin post-shower for best moisture absorption. Extend to the tummy, arms and décolletage as needed. For consistent results use daily.

Frequently Asked Questions

Is the 75ml the same formula as the 240ml?
Yes — identical formula and Cheirosa '62 fragrance. The only difference is the size. The 75ml is the travel and trial size; the 240ml is the full home-use size designed for generous daily application.

Is it airline-compliant?
Yes — at 75ml it falls within the 100ml limit for airline carry-on liquids in most countries. It fits in a standard 1-litre toiletry bag alongside other travel-size products.

What does it smell like?
The cream is scented with Cheirosa '62 — a warm, sweet fragrance accord combining pistachio and salted caramel. It's the signature scent of the Sol de Janeiro brand and has a strong following among customers who layer it with the matching Brazilian Crush Body Mist for a longer-lasting effect on skin.

Does the firming effect actually work?
The caffeine from guaraná extract stimulates circulation and temporarily reduces the appearance of water retention, which can produce a visible firming and tightening effect on skin. This is a topical cosmetic effect rather than a structural change — results are temporary and cumulative with regular use, not permanent. Most customers use it daily for maintained results.

Can I use it on areas other than the bum?
Yes — it works on any area where you want firmer, smoother or more luminous skin: tummy, hips, thighs, arms, décolletage. The formula is designed for the whole body.

What is the delivery policy?
We offer free standard UK delivery on all orders over £50.

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